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Thinking Offensively: Service As A Business Model
Manufacturing is no longer just about production. Products are now a platform for services.“Servitization” – service component as an added value when providing products – delivers new revenue sources as product margins become squeezed and globally commoditised.

Servitisation gives a firm (often manufacturing companies) the opportunity to transform from a focus on product to delivering advanced services, such as selection, consumables, monitoring, repair, maintenance, disposal, as well as the chance to increase service revenues even further, by supporting existing third party or competitive products.