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Gen Z Will Be Last To Remember A Product-Based Economy
Outcome-based business models are reshaping our expectations with products.

Seventy-seven percent of IT and field service decision makers believe Gen Z (those born mid-1990s onwards) will be last generation to experience an economy dominated by products alone without any embedded services or outcomes.

Of these same respondents, 30% believe Gen Z and Millennials currently working with their organization's asset service data are better equipped to handle it through digital familiarity.