Outcome-based business models are reshaping our expectations with products.
Seventy-seven percent of IT and field service decision makers believe Gen Z (those born mid-1990s onwards) will be last generation to experience an economy dominated by products alone without any embedded services or outcomes.
Of these same respondents, 30% believe Gen Z and Millennials currently working with their organization's asset service data are better equipped to handle it through digital familiarity.
