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During the Spring of 2018, ServiceMax commissioned independent research firm Vanson Bourne to uncover the rise and importance of service and asset data across the organisation. 

In this webinar, we will share some of our findings and discuss how digital technology holds untapped insights for almost every line of business.

There are some eye-opening results gleaned from over 600 responses from senior executives working in Field Service and IT across Europe, MENAT and the USA in multiple vertical industries, answering questions such as:

  • How to increase your revenue by 14% in less than 1 year?
  • Do executives believe the rise of asset and service data gravity will positively benefit organisations and provide competitive edge?
  • What are the current asset and service data practices?
  • Which lines of business in a company are most impacted?
  • Will asset and service metrics be a crucial value to an organisation if achieved? (uptime, downtime, record maintenance & first-time fix rate)

Guest Speakers


Mark Homer is Vice President of Global Customer Transformation at ServiceMax, from GE Digital where he focuses on working with prospects and existing customers to understand and unlock the true value of their field service organizations. Mark is known as a dynamic, innovative and highly successful IT and digital sector director with technological vision, commercial acumen and an outstanding record for driving sales, partner channels and business development.


David Gallichan is a Project Manager at Vanson Bourne - an independent and specialist market research provider for the global technology sector. David is the lead on the ServiceMax from GE Digital, research project focused on the rise of "Asset and Service Data Gravity".