The Rise of “Asset and Service Data Gravity”


The rise of "Asset and Service Data Gravity" is changing the way businesses view and monetize their service operations.  This data is playing a far more strategic role in the wider enterprise – not just within service operations.  The advent of connected equipment assets, industrial platforms and servitization has made service and asset data more valuable than ever before, yet it remains under monetised for most companies

Automating and understanding your data is mission critical for your reputation, customer satisfaction, operational and cost efficiency.

But what other benefits and financial gain can be gleaned? 

During the Spring of 2018, ServiceMax commissioned independent research firm Vanson Bourne to uncover the rise and importance of service and asset across the organisation. 

In this webinar, we will share some of our findings and discuss how digital technology holds untapped insights for almost every line of from sales, R&D, IT, finance, marketing and CSR.  There are some eye-opening results gleaned from over 600 responses from senior executives working in Field Service and IT across Europe, MENAT and the USA in multiple vertical industries, answering questions such as:

  • What are the benefits of automating asset service data collection, aggregation and analysis?
  • What are the current asset and service data practices?
  • How organisations are doing in their moving towards a more outcome-based or servitized business model?
  • Which lines of business in a company are most impacted?
  • Do executives believe the rise of asset and service data gravity will positively benefit and organisation and provide competitive edge?
  • Will asset and service metrics such as asset uptime/minimal unplanned downtime, improved asset record maintenance and improved first time fix rate be a crucial value to an organisation if achieved?

Guest Speakers


Mark Homer is Vice President of Global Customer Transformation at ServiceMax, from GE Digital where he focuses on working with prospects and existing customers to understand and unlock the true value of their field service organizations. Mark is known as a dynamic, innovative and highly successful IT and digital sector director with technological vision, commercial acumen and an outstanding record for driving sales, partner channels and business development.


David Gallichan is a Project Manager at Vanson Bourne - an independent and specialist market research provider for the global technology sector. David is the lead on the ServiceMax from GE Digital, research project focused on the rise of "Asset and Service Data Gravity".

Title: The Rise of “Asset and Service Data Gravity”

Date & Time: Tuesday September 4th
11.00 BST | 12.00 CEST | 14.00 UAE

Duration: 1 Hour
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