Synopsis Leading manufacturing companies are becoming increasingly aware that services provide a key opportunity for strategic growth. This webinar will explore the different types of services (base, intermediate and advanced) that can form part of a competitive strategy, share examples of manufacturers that have adopted services-led strategies and examine the impact on the wider organisation of becoming a services-innovating business supported by product manufacturing, as opposed to a traditional vendor of products.
Presented by our guest speaker Ian Machan from Aston Business School, this webinar will provide a fascinating insight into the future of manufacturing and advanced services drawing on Ian's vast experience of working within manufacturing businesses in multiple industries including pharmaceuticals and medical devices.
