In today’s competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers.

In this webinar, Christian Kowalkowski and Wolfgang Ulaga from the universities of Linkoping and Arizona State (respectively) will provide an executive overview of their new book - Service Strategy in Action: A Practical Guide for Growing your B2B Service and Solution Business which aims to help managers of B2B companies grow services to achieve more consistent revenue streams and higher customer satisfaction.

Based on years of research working with the likes of Caterpillar, Metso, Nilfisk and Volvo Group this webinar will be a fascinating insight into how manufacturers can successfully make the shift to service-solution providers.