For most manufacturing companies, a significant part of their business already comes from services that are associated with their products. Many executives are asking the question- is there anything after services? The answer is yes. A certain number of companies are already charting the territory of outcome-based services that deliver to the customer the pure utility needed without product ownership or a bundle of different services.

As a result, outcome-based services create growth and profit potential for the company, but as long as the risks are well understood and managed.

In this webinar you will hear about:

• Why companies set out to shift towards outcome-based services
• The journey companies take, including the reason why they become more open
• The risks that outcome strategy brings and when it does (not) pay off
• The examples of companies that have succeeded and those that have failed
  
• The framework to decide whether and how far to go towards outcomes
  
  

Guest Speaker: Ivanka Visnjic, Professor of Innovation and Director of Institute for Innovation and Knowledge Management at ESADE Business School Ivanka Visnjic is a Professor of Innovation at ESADE Business School, where she also acts a Director of Institute for Innovation and Knowledge Management. Previously, Ivanka worked at a consulting firm McKinsey & Co, completed a PhD at KU Leuven in Belgium and helped set up business-led partnership, Cambridge Service Alliance, at University of Cambridge. Her research, consulting and speaking activities are focused on innovation at large, established companies. Ivanka has been working closely with C-suite and senior management teams of a number of global companies, such as Atlas Copco, BAE Systems, Caterpillar, GEA, IBM, Novozymes, Pearson and Zoetis.