Almost every company has a marketing department. They help present the brand image and spread the word of the benefits of your company. However, when it comes to marketing, companies too often focus on promoting their products but neglect to highlight their services.

Field service is a valuable resource, not only because of their contribution towards aftermarket revenue, but because of their relationship with your customers. Is your company doing enough to leverage your service department in their overall marketing efforts?

Hear Field Technologies Online and ServiceMax discuss the best practices for marketing your field service organization. Some of the key tactics include:

• Creating an inbound funnel of leads
• Turning servicers into marketers
• How underlying technologies impact brand perception