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Despite the declared ambition by global manufacturers - of all sizes and industries - to evolve their business models in order to deliver profitable outcomes-based service offerings (also known as Servitization), there is a growing undercurrent that moving beyond early phases of service transformation has proven difficult or impossible. The Advanced Services Group at the Aston Business School is conducting in-depth, hands-on research working with industrial Servitization pioneers such as MAN Truck & Bus UK, Goodyear, and Ingersoll Rand, among others, to deliver a roadmap that helps prepare executives for their own service transformation, making them aware of obstacles they may encounter, and
Cindy Elliott, Senior Industrial Fellow and Servitization Expert at The Aston Business School, will be joined by Susan Tonkin, Product Marketing Manager from ServiceMax to review initial findings from the research, including common obstacles faced by Servitization pioneers and steps they took to move their organizations and customers forward on the Advanced Services journey.
Key discussion topics will include: