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The concept of selling an outcome rather than the product or service itself is not new, but it may impact your business soon. As manufacturers connect more industrial equipment to the Internet of Things (IoT), field service organizations can collect the intelligence they need to evolve the customer experience. This will drive the evolution from product-centric to service-led business, and determine who will win their market.
In this 30 minute webinar, Vele Galovski, VP of Research at TSIA and Melissa Morgan, Director of Product Marketing at ServiceMax, will walk through “5 Ws” —who, what, where, when and why—worth considering for your outcome-based service model. We will discuss the power your technicians have to drive adoption and retention, what this means for your relationship with customers and the promises you make them, and how technology will enable this transformation.